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    “工作伴侶”你有嗎?這些創始人認為應該有

    Erica Cerulo, Claire Mazur 2019年03月11日

    兩名或三名女士在領導職務上進行合作為職場的重塑鋪平了道路,而且這種職場注重同情、相互支持和透明度這些品質。這些合作關系不僅僅改變了女性在職場中的意義,而且也改變了整個職場。

    《工作伴侶》,作者艾瑞卡·塞璐珞與克萊爾·瑪祖。概要:

    艾瑞卡·塞璐珞與克萊爾·瑪祖是時尚電子商務企業Of a Kind公司的創始人。該公司在2015年被Bed, Bath & Beyond收購,但這兩位女士在成為合伙人之前就已經是密友。也正是基于這個原因,她們決定撰寫一本有關職場友誼的書。這兩位女士在本文中分析了以友誼為基礎的合作實際上是可行的。下文節選自其新書《工作伴侶:助推商業成功的女性友誼力量》。

    當被問及最令人驕傲的商業成就時,我們的答案一直都是“我們!”,也就是我們之間形成的友誼以及通過在Of a Kind公司共事建立的成功合作關系。它是我們2010年共同成立的一家時裝電子商務公司。當我們近距離審視雙方之間的這種關系所發揮的作用時,我們意識到,雙方所形成的這種職業合作關系一直受益于女性友誼賴以存在的基本原則——親密無間、敏感、熱衷于合作以及相互支持。這些品質具有獨特的力量和潛力,能夠激發奇思妙想,并為打造強大的業務奠定基礎。

    多年前,為了從朋友向企業合伙人轉型,我們意識到,雙方即將建立的這種關系比我們在芝加哥大學讀本科期間所形成的關系要復雜得多。從每周會面到經常性見面,我們在一起的時間比各自睡覺的時間還多。財務成為了雙方經常討論的話題,內容不僅僅是討論自己感覺窮的連共進晚餐的錢都付不起。我們在夜間、周末會面,很快就成為了朝九晚五的共事同事,而且各自也會制定影響對方的決策。我們的職業和未來緊密地交織在了一起。

    盡管這種轉變對于我們來說十分順暢——在進行創業這種恐怖的事情時,有一位密友作為自己的合作方難道不是一件值得慶幸的事情嗎。但當聽到我們講述將個人友誼轉化為職業關系之后,很多人對此感到驚訝不已。我的天,多么恐怖的故事!完全是電影《社交網絡》橋段的再現!當然我們意識到,為了追尋創業夢想,我們可能是在拿友誼做賭注,但我們共同度過的那段時光讓我們感到異常舒心和愉悅,然而在充滿動蕩和不確定性的白手創業過程中,這種感覺令人向往不已。

    在合作時,我們深知大家是平等的個體;雙方之間不存在權力爭斗,我們相信這是一種恒定的關系。在某種程度上,在經歷了足夠多令人沮喪的投資者會議和尷尬的求職者面試之后,有關我們是否能夠在合作之后成就一番事業的恐懼感逐漸消失。一旦我們在公司投入足夠多的時間、歲月和精力之后,我們明顯感到,我們的關系不會因為業務的不順利而消亡,就當是進入低潮期罷了。我們一直同舟共濟,即便是“業”不存在了也是一樣。

    盡管某些(大多為男性)人喜歡將不同的女性進行對比,似乎每一個女性二人組合都會是美劇《比弗利山莊》中連正裝都要配對的布蘭達和凱利,但證明這些人是錯的——友誼也好,職場也好——一直都是職業亮點。我們并非是唯一發現配對合作魅力的女性:在準備拍攝新大頭照時——年年照,年年都感到恐懼,我們上互聯網尋找照相姿勢的靈感/竅門,為的是不會與《沆瀣一氣:如何毀掉你的第一次約會》海報中的瑪麗·凱特和阿什利·奧爾森撞車。我們通過谷歌的圖片搜索結果意識到,不少新企業都由兩位女士共同經營,而且具有世界影響力:SoulCycle的伊麗莎白·卡爾特與朱莉·萊斯(照片中的她們受益于自行車道具,有失公允);Shondaland的貝絲·比爾斯與珊達·萊姆斯(采用了奧爾森的姿勢);2 Dope Queens的菲比·羅賓森與杰西卡·威廉姆斯(別惹我的面部表情真的是絕了);Rodan + Fields 的凱蒂羅丹博士與凱西費爾茨博士(她們熱衷于抱手這種氣場強大的姿勢)。

    然而,在有夢想著達成這種備受矚目的商業合作伙伴關系之前的10年,尷尬的男性合作伙伴快照在業界滿天飛,例如喬布斯與沃茲尼亞克;蓋茨與阿倫;普羅科特與蓋博;本與杰瑞等等,我們如今也有了大量的女性榜樣。這種轉變并非巧合,它是商業環境不斷變化的直接結果。男性在辦公室的主導地位在緩慢而又持續地崩塌,也為女性在職業方面的合作(而非競爭)留出了空間,并為變化奠定了基礎。

    兩名或三名女士在領導職務上進行合作為職場的重塑鋪平了道路,而且這種職場注重同情、相互支持和透明度這些品質。她們會實施有遠見、能夠帶來強勁業績的措施。這些合作關系不僅僅改變了女性在職場中的意義,而且也改變了整個職場。

    這種商業環境的進化勢必會引發早就應該發生的文化轉變,這種轉變認為女性友誼并非只是放暗箭或陰謀論。電影《賤女孩》故事中,主人公被巴士撞了,醒來后則創建了拉拉隊和Shine Theory。這種思想自然而然也適用于辦公室的友誼。

    “工作伴侶”這個術語源自于“辦公室妻子”,后者起源于20世紀30年代,并被男人們用于描述那些有著超凡個人能力的秘書。最近,人們借鑒了這個詞語,用其描述女性之間一種捆綁了私人和職業、相互支持的健康緊密關系。這是一種動態關系,要求人們本著同舟共濟的態度,并采用能夠在任何商業場合下與正直人士打交道的方式,而且在我們看來,這是一種顛覆式的關系。(財富中文網)

    節選自艾瑞卡·塞璐珞與克萊爾·瑪祖撰寫的《工作伴侶》,艾瑞卡·塞璐珞與克萊爾·瑪祖版權所有 ? 2019。在使用時得到了Ballantine Books的許可,后者是企鵝蘭登書屋有限公司下屬業務部門蘭登書屋出版集團的出版品牌。版權所有。未經出版商書面許可,不得對本節選文章進行復制或翻印。

    譯者:Pessy

    審校:夏林

    "Work Wife" by Erica Cerulo and Claire Mazur. Credit:

    Erica Cerulo and Claire Mazur are the co-founders behind Of a Kind, the fashion e-commerce business that was acquired by Bed, Bath & Beyond in 2015—but they were best friends before they were partners. That’s why the pair decided to write about female friendship in the workplace. In this excerpt from their new book, Work Wife: The Power of Female Friendship to Drive Successful Businesses, the pair analyze how friends-first collaborations can actually, well, work.

    When asked about our proudest business accomplishment, the answer is always “Us!”—the friendship we’ve nurtured and the successful partnership it’s fostered through Of a Kind, the fashion e-commerce business we founded together in 2010. What we’ve realized in taking a closer look at the ways in which our relationship functions is that our professional partnership has been the beneficiary of the tenets that anchor female friendship: emotional intimacy, vulnerability, a penchant for collaboration, and a pattern of mutual support—qualities that have unique power and potential to spawn great ideas and create foundations for strong businesses.

    In making the transition from friends to business partners all those years ago, we knew we were signing up for a much more complex relationship than when we met as undergrads at the University of Chicago. We went from seeing each other weekly to spending more time together than we did sleeping. Finances became a constant topic of conversation, and not just in the context of whether one of us was feeling too broke for a dinner date. We spent our nights, weekends, and soon 9-to-5s each making decisions that would affect the other. Our careers and our futures became intertwined.

    Though this transformation felt natural to us—how else would someone do something as scary as start a business other than with a close friend by their side?—we encountered plenty of people whose eyes popped out of their heads when we told them we were taking our personal relationship professional. Oh, the horror stories! The whole plot of The Social Network! Sure, we recognized that in pursuing this at all, we could be putting our friendship on the line. But our shared history brought us immense, intense comfort—a much-sought-after feeling during the constant turbulence and uncertainty that come with building something from the ground up.

    We also walked into this knowing we saw each other as equals; there was no power dynamic to contend with, and we trusted that would remain a constant. At some point, after enough soul-crushing investor meetings and awkward interviews with job candidates, the looming sense that we could walk out of this venture short a business and a bud faded away. Once we’d put enough hours, years, and life into Of a Kind, it was clear that if something didn’t work out with the business, our relationship would survive, just as it had plenty of other lows. We were in this together, even if “this” ceased to exist.

    Though a certain—mostly male—breed of human loves to pit women against one another, as if every female duo is Brenda and Kelly on the matching-formal dress episode of Beverly Hills 90210, proving those people wrong—both in friendship and in business—has been a career highlight. We are hardly the only women who’ve found something appealing about pairing up: While prepping to have new headshots taken, as we do and dread annually, we turned to the internet for inspiration/instruction on how to pose without looking like Mary-Kate and Ashley Olsen on the poster for Two of a Kind: How to Flunk Your First Date. It was there, in our Google Images search results, that we realized how many of the new ventures taking over the world were run by pairs of women: Elizabeth Cutler & Julie Rice of SoulCycle (who, in photos, benefit unfairly from the use of bikes as props), Betsy Beers & Shonda Rhimes of Shondaland (who have taken the Olsen approach), Phoebe Robinson & Jessica Williams of 2 Dope Queens (who excel at giving don’t-mess-with-us face), Dr. Katie Rodan & Dr. Kathy Fields of Rodan + Fields (who love a crossed-arm power pose).

    Whereas 10 years prior our vision board of high-profile business partnerships likely would have been littered with awkward snapshots of men who’d monopolized the space—Jobs and Wozniak, Gates and Allen, Procter and Gamble, Ben and Jerry—we now had plenty of female icons to reference. This shift isn’t a coincidence—it’s a direct consequence of an evolving business environment. Slow but steady progress toward dismantling male dominance at the office has carved out space for women to collaborate instead of compete professionally, and that’s set the stage for change.

    Duos and trios of women who have partnered in leadership positions are paving the way for a reimagined workplace that leads with qualities like compassion, mutual support, and transparency. They’re implementing long-view practices that result in strong business outcomes. These partnerships are changing not just what it means to be women in the workplace, but the workplace as a whole.

    This evolution in the business world coincides, unsurprisingly, with a long-overdue cultural shift that recognizes that female friendships aren’t all about backstabbing and cattiness. The Mean Girls narrative got hit by a bus and in its wake came #squadgoals and Shine Theory. Naturally, this ethos also holds true for friendships at the office.

    “Work wife,” a term spawned from “office wife”— which itself dates back to the 1930s, when it was used by men to describe an especially high-functioning secretary—has more recently been co-opted to describe a combination of personal and professional bondedness and healthy, supportive closeness among women. It’s a dynamic that requires an in-this-together attitude and approach that’s viable in any business setting with right-minded people, and in our experience, it’s a game-changing one.

    Excerpt from WORK WIFE by Erica Cerulo and Claire Mazur, copyright ? 2019 by Erica Cerulo and Claire Mazur. Used by permission of Ballantine Books, an imprint of Random House Publishing Group, a division of Penguin Random House LLC. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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